PENTAGROUP is a Greek company specializes in the distribution of highly resistant & innovative building materials for interior and exterior outfitting since 1976.
Today, after 46 years of operation, Pentagroup acquires a new identity that looks forward to the future, with references to the present day and the past. Our goal was to create a unique and well-suited ID to industry standards.
We made a “Board Strategy” analyzing
- Industry, other brands and compeitions and product variety (inc. specs)
- Target audience and their characteristics
- Pentagroup’s business ethics and values
- Pentagroup’s vision
Based on the above we proposed 4 different logos with color, font and icon variations and a list with 20 taglines.
Taglines emphasized in a) business scope & company’s values and b) emotions & values.
Deliverables
- Logo Guides
- Pentagroup logo RGB, Pantone, CMYK
- Office Material (A4, Envelope, Business cards, With Compliments)
