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Pentagroup Branding

PENTAGROUP is a Greek company specializes in the distribution of highly resistant & innovative building materials for interior and exterior outfitting since 1976.

Today, after 46 years of operation, Pentagroup acquires a new identity that looks forward to the future, with references to the present day and the past. Our goal was to create a unique and well-suited ID to industry standards.


We made a “Board Strategy” analyzing

  • Industry, other brands and compeitions and product variety¬† (inc. specs)
  • Target audience and their characteristics
  • Pentagroup’s business ethics and values
  • Pentagroup’s vision


Based on the above we proposed 4 different logos with color, font and icon variations and a list with 20 taglines.

Taglines emphasized in a) business scope & company’s values and b) emotions & values.



  • Logo Guides
  • Pentagroup logo RGB, Pantone, CMYK
  • Office Material (A4, Envelope, Business cards, With Compliments)




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