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PPG Outdoor Advertising

We created a visual concept to combine paint colors with nature, always thinking of product placement too. The key message was Inspired by Nature – Paint with Passion.


The concept

In the depths of nature, a mesmerizing tapestry unfolds, painted with a kaleidoscope of colors. As the sun rises over the horizon, its golden rays dance upon the landscape, breathing life into the world. The vibrant hues of the natural world come alive, inviting us to explore and marvel at its beauty.

The Mediterranean waters mirror the heavens above, reflecting the serene blue of the sea.

So let us immerse ourselves in nature’s vibrant palette, and let its colors awaken our senses and ignite our creativity. Let us be humbled by the beauty that lies in every leaf, petal, and ripple, for it is in the embrace of nature that we find true harmony and a renewed sense of wonder.

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