Belma led a complete rebranding for Atenea, inspired by nature’s purity and the authenticity of its ingredients. The project included a refined logo redesign, emphasizing organic elements and a fresh visual identity reflecting the brand’s essence.
A key element of the redesign was the tortoise symbol in the logo, representing a deep connection to the earth. The new branding approach introduced a more refined and airy design, which was applied to the logo and the custom pattern we created. We meticulously selected earthy tones, each infused with a delicate twist, to reflect the brand’s unique personality.
The typography choice follows the same philosophy—clean, minimal, and free from excess. Just like Atenea’s skincare products, which contain only the finest and most essential ingredients, the design removes anything unnecessary, demonstrating our commitment to essentialism and allowing what truly matters to stand out.
The metamorphosis extended to the digital realm, where we restructured the brand’s content, revamped the website’s layout for a seamless reading experience, and established a fully functional e-shop. The new website seamlessly blends aesthetics with usability, enhancing the user experience.
Belma has artfully crafted a digital presence that harmonizes with Atenea’s philosophy and fundamental values of excellence, sustainability, and authenticity. Atenea’s presence combines sleek design, natural hues, and a compelling narrative.
