Arena Car Rental is a well-established car rental company in Athens, serving a wide audience including tourists, business travelers, and local customers. Their website needed to communicate critical information clearly before potential customers commit to a booking — and do so in both Greek and English. Our objectives for their website included:
Bilingual Experience: Serve both Greek-speaking and international users with consistent, high-quality content and UX.
Clarity before Booking: Provide all the essential details so that users feel confident before they book.
User Experience (UX) Focus: Make it easy to navigate and find information before reservations
Brand Reliability: Reflect ARENA’s professionalism, trustworthiness, and long-standing presence in the rental market.
Responsive & Transparent Design: Ensure a design that works well across devices, and transparently communicates policies and costs.
